Ford Takes K.I.T.T. Role With GT500KR

The Ford Mustang GT500KR has been officially cast as the next K.I.T.T., replacing the infamous “other” car. While the super car has been known to racing fans as “King of the Road” since 1968, it’s about to star in a remake of the hit TV series Knight Rider making mix-ups inevitable.

“It’s purely a coincidence and a nice one at that,” said Al Uzielli a senior advisor, to Ford Global Brand Entertainment the Ford office in Beverly Hills which works to place Ford branded vehicles in movies, TV and other media. “Auto enthusiasts will know what KR stands for. But most viewers will probably think it means Knight Rider; at least at first.”

Knight Rider will provide Ford with the opportunity to showcase its new SYNC voice activated information and entertainment technology into the storyline in vehicles like the Focus and Edge. The arrangement allows NBC and Ford to co-promote both the movie and the cars at special events, in theaters, in print and on the internet.

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